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July 31, 2009 Email
From Leah Clark
Greetings Idaho Preferred Members!
To kick off Idaho Preferred Month (September) we have teamed up with Thunder Mountain Line in Horseshoe Bend, Idaho to host “The Locavore Express!” Thunder Mountain Line is a historic train that travels from Horseshoe Bend along the river to Banks. On Sunday, August 30th the 1:30 train will become the Locavore Express…featuring Idaho wine and spirits in the bar cars and a gourmet all-Idaho meal at on the riverbank at Banks. Consumers who come aboard the train will have a chance to meet Idaho farmers, winemakers, specialty food producers and any other Idaho Preferred member who would like to come along. First Lady Lori Otter has been invited to be our hostess for the train and Director of the Department of Agriculture Celia Gould will be joining us as well. We will be promoting the Locavore Express to consumers via radio, newspaper, web and viral marketing and we hope to sell out the 350 passenger train.
If you would like to ride the train with us, please log on to www.thundermountainline.com and book your ticket! We (ISDA/Idaho Preferred) will NOT be selling the tickets – they are only available through the Thunder Mountain Line ticket outlet.
This fun new adventure is being co-sponsored by Sysco of Idaho. Their corporate Chef, Randy King (formerly of DoubleTree Riverside) will be designing and preparing the Locavore dinner. They will also be helping underwrite the cost of the food for this event – so if you are currently distributed through Sysco and would like to be included in the menu – let me know….However, you do not have to be a Sysco vendor to have your products represented. We will try to include as many Idaho products as we can in the menu. Also – we will be offering Idaho wines and spirits on the train and at the dinner (Details being worked out but alcohol will NOT be free – either sold by the glass or sampling tickets sold) – so if you are an interested winery, let me know.
If you would like to provide product or have your products considered for this historic and unique “Locavore Express,” please drop me a note.
Hope you will all make plans now to “…Come Aboard the Locavore Express!”
Leah M. Clark Marketing Specialist Idaho State Department of Agriculture 208-332-8684 |